Singletrack

Jonathan Levitt | For The Long Run Podcast, State of Running Content, Athlete-Sponsorship Landscape

Sep 19, 2022

02:27:36

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Jonathan Levitt is the Host of the "For The Long Run" Podcast, a show that explores the why behind what keeps runners running long, strong, and motivated. In this conversation, we talk in-depth about the state of running podcasts, changes in the athlete-sponsor landscape, and how to build a career in the endurance world.

Sponsors:

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Timestamps:

(5:17) - riffing on what's damaging to the craft of running podcasting
(12:58) - sponsorship dilemmas, incentives in running podcasting
(16:08) - considering how sponsors spread in the running world
(18:15) - Jon's background in the endurance sports world
(37:42) - the "burnt ends" philosophy of running content creation
(44:36) - how to serve your podcast audience
(49:11) - optimism and pessimism in the running podcast space
(54:19) - not overcomplicating running content creation
(59:47) - endemic versus non-endemic sponsors in running
(72:10) - the opportunities non-endemic sponsors provide to the running world
(78:16) - how athletes can identify and start non-endemic sponsor relationships
(85:33) - understanding and appreciating the sponsorship grind
(95:51) - importance of supporting running creators
(102:20) - investing more into performance, content creation, lifestyle
(111:43) - the changing athlete-sponsor relationship
(121:23) - examples of the changing athlete-sponsor relationship
(130:49) - next evolutions in the running media space
(134:00) - opportunities for next generation running content creators
(140:47) - what's next for Jon and For The Long Run Podcast

Links:

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#3 - Jimmy Daly | Social Media, Content Creation, Branding For Trail Runners

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