Singletrack Jonathan Levitt | For The Long Run Podcast, State of Running Content, Athlete-Sponsorship Landscape
Sep 19, 2022
02:27:36
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Jonathan Levitt is the Host of the "For The Long Run" Podcast, a show that explores the why behind what keeps runners running long, strong, and motivated. In this conversation, we talk in-depth about the state of running podcasts, changes in the athlete-sponsor landscape, and how to build a career in the endurance world.
Sponsors:
- Rabbit - use code Singletrack20 at checkout on their website (https://www.runinrabbit.com/discount/SINGLETRACK20) to get 20% off your next order
- HVMN - use code Singletrack20 at checkout on their website (https://hvmn.com/SINGLETRACK20) to get 20% off your next order
Timestamps:
- (5:17) - riffing on what's damaging to the craft of running podcasting
- (12:58) - sponsorship dilemmas, incentives in running podcasting
- (16:08) - considering how sponsors spread in the running world
- (18:15) - Jon's background in the endurance sports world
- (37:42) - the "burnt ends" philosophy of running content creation
- (44:36) - how to serve your podcast audience
- (49:11) - optimism and pessimism in the running podcast space
- (54:19) - not overcomplicating running content creation
- (59:47) - endemic versus non-endemic sponsors in running
- (72:10) - the opportunities non-endemic sponsors provide to the running world
- (78:16) - how athletes can identify and start non-endemic sponsor relationships
- (85:33) - understanding and appreciating the sponsorship grind
- (95:51) - importance of supporting running creators
- (102:20) - investing more into performance, content creation, lifestyle
- (111:43) - the changing athlete-sponsor relationship
- (121:23) - examples of the changing athlete-sponsor relationship
- (130:49) - next evolutions in the running media space
- (134:00) - opportunities for next generation running content creators
- (140:47) - what's next for Jon and For The Long Run Podcast
Links:
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