Our guest today is Eva Juretić. Eva is a growth marketer at Pocket Worlds, where she manages user acquisition and growth for the app Highrise.
In today’s episode, we talk about her experience in scaling TikTok campaigns well into 6 figures monthly. We talk about campaign structures, testing paradigms, approaches to creatives - and much much more.
Check out the show notes here:
https://mobileuseracquisitionshow.com/episode/scaling-tiktok-eva-juretic/
KEY HIGHLIGHTS
🧗♂️ Factors that contributed to scaling TikTok.
⚖️ The testing process: structure, geos & metrics.
🦋 Working with ad sets that included both old and new creatives.
⏳ Accounting for data delays on iOS.
🌔 Dealing with saturation on TikTok.
🧵 Why IPMs are tracked.
💼 Working with actual users for UGCs instead of actors/influencers
Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog
The Mobile User Acquisition Show