In this episode of The Media Machine, host Johanna Salazar sits down with Sean Atkins, CEO of Dhar Mann Studios, one of the fastest-growing digital media companies with over 136 million followers and a billion monthly views. Sean, a seasoned media and tech veteran, discusses his inspiring journey through major brands like MTV, Discovery, HBO, and Jellysmack, where he led significant innovations. Johanna delves into Sean's strategies for digitizing media libraries, reviving MTV, and scaling digital content creation. Sean shares his insights on the evolving creator economy, the growing influence of AI in media production, and the challenges and opportunities for content creators and media companies. Highlighting his role in Dhar Mann Studios, Sean discusses the company's impressive reach and its innovative approach to scripted digital content. He also introduces the Fifth Quarter Agency, which helps creators maximize revenue through their content libraries. The discussion touches on the future trends in audience engagement, data management complexities, and the impact of vertical integration on creative industries.

SHOW NOTES

00:00 Introduction to Dhar Mann Studios

00:57 Introduction to The Media Machine Podcast

01:56 Sean Atkins' Journey in Digital Media

04:18 Reviving MTV: Strategies and Challenges

09:38 The Evolution of Digital Content Creation

13:04 Scaling Content Creation with Technology

17:02 Fifth Quarter Agency: Helping Creators Thrive

20:23 Scaling Success with Jellysmack

22:40 The Power of Data in Content Creation

23:22 Understanding Trends and Data Measurement

24:24 Brand Partners and Data Sharing Issues

27:14 Emerging Tools and AI in Workflows

30:13 Investor Perspectives on the Creator Economy

32:28 Scaling and Letting Go for Creators

35:32 Future of the Media Industry

41:22 Conclusion, Social Plugs and Credits

CREDITS

The Media Machine is hosted by Johanna Salazar. Our producers are Johanna Salazar and Mia Vinciguerra.This episode was edited by Andrés Cote. Our show art was designed by Gabriel Pareja. This episode features music, graphics and visuals from Envato Elements.

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PODCAST LINKS

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ABOUT THE PODCAST

This is The Media Machine - where media, business and innovation intersect. Host Johanna Salazar will explore the future of content, technology, and entertainment through the lens of four key pillars - process, profits, people and planet. Through insightful conversations with visionaries, disruptors, and pioneers, The Media Machine unpacks the challenges and opportunities shaping the next era of media.

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Scaling the Creator Empire: Sean Atkins on the Future of Digital Media