The Mobile User Acquisition Show 🗳️ How a band of volunteer marketers help drive political change - with Cassie Chernin, volunteer at Tech for Campaigns ⌨️
By day, Cassie Chernin is the director of UA at Scopely and passionate about running Facebook and Google ads for her apps. But this year, she has decided to put her prodigious tech talent towards a different cause.
Cassie volunteers for the not-for-profit, Tech for Campaigns, which brings together top tech talent to work towards driving electoral change at the grassroots level.
In our conversation today, Cassie describes what she does, how her background in marketing is helping support her political work, how her work helps drive grassroots support for the candidates she’s working with, and how her efforts are driving systemic change.
KEY HIGHLIGHTS
📥 Why Cassie joined Tech for Campaigns
💻 Tech expertise to effect electoral change
🧑🏿🤝🧑🏽 How teams are set up at Tech for Campaigns
📧 How email campaigns work for political campaigns
#️⃣ Even political email campaigns have KPIs
🎯 Super targeted campaigns drive impact
👍 Why endorsements are a valuable tool in the email marketing arsenal
⛏️ How to mine the campaign for insights and messages
🌱 Grassroots level campaigns have ripple effects
🙃 What are leading indicators that a state might flip?
Check out the show notes here: https://mobileuseracquisitionshow.com/episode/how-a-band-of-volunteer-marketers-help-drive-political-change-with-cassie-chernin-volunteer-at-tech-for-campaigns/
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