TubeTalk: Your YouTube How-To Guide YouTube Views are down, here is why.
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Sep 25, 2025 YouTube creators experienced a sudden 30% drop in views, particularly affecting tech channels due to ad blockers disrupting desktop analytics. Despite the decline, ad revenue remained stable since ad-blocked views weren't monetized. The hosts dive into data revealing that a significant number of desktop viewers were lost without impacting overall engagement metrics. Creators are advised to maintain their content strategies unchanged, as this issue is analytics-related rather than content-based.
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Sudden Mid‑August View Drop
- Multiple creators reported a sudden view decline beginning mid-August, which differed from normal seasonal dips.
- The pattern suggested a platform-level issue rather than individual channel changes.
Linus Podcast Sparked Concern
- Linus's podcast clip was an early catalyst bringing attention to the issue.
- He described a ~30% sudden drop and prompted more creators to investigate.
Likes Rose While Views Fell
- Channels saw likes-per-view rise even as total views fell, implying the remaining audience was more engaged.
- That pattern hinted lost views were low-quality or non-monetized rather than core viewers leaving.