Success isn’t supposed to feel like a grind. The real challenge is knowing when to let go and step into what feels effortless.

Alex Raymond sits down with Ret Taylor, the co-founder and former co-CEO of Ned, to talk about the moment he knew it was time to walk away. After years of building a wellness company with a mission he believed in, Ret found himself stuck in the day-to-day demands of running a business that no longer felt right. A banking crisis forced him to make a decision, but his real breakthrough came when he stopped pushing and started surrendering.

Inspired by Michael Singer’s teachings, Ret learned to let go of fear and lean into what felt natural. That shift led him to Foria, a company that shared Ned’s values, and gave him the space to step fully into his zone of genius. 

Join Alex and Ret’s discussion to be reminded that the path forward isn’t always about working harder but about knowing when to trust the pull toward something better.

Quotes

• “What if it’s not supposed to be hard? What if it’s supposed to be easy, like it was for me the last two retreats I did? And I had this big realization that I’ve been idolizing the wrong things. I should be idolizing, and I want to idolize those who don’t work so hard, those for whom it comes easy, and those that really surrender to their paths and move with confidence in them.” (13:08 | Ret Taylor) 
• “I’m meant to be with people outdoors, sharing my passion for nature, sharing my expertise that I’ve gathered over the last 25 years, and helping people heal and thrive with them. Ned, my business, has done that for hundreds of thousands of people.” (17:21 | Ret Taylor)
• “My mantra has become: ‘Worry doesn’t serve me.’ It just doesn’t. It doesn’t help to worry. It’s this thing left over from prehistoric days when there actually were things to worry about.” (21:30 | Ret Taylor) 
• “ I just feel much more fulfilled and very, very grateful. I’m grateful for those learnings, grateful to Josh, my best friend, for the opportunity, for Finian, and for you, for the Conscious Entrepreneur Summit. It all came together at the right time for me.” (31:22 | Ret Taylor) 

Links

Connect with Ret Taylor:
LinkedIn: https://www.linkedin.com/in/rettaylor/

Connect with Alex Raymond:

LinkedIn: https://www.linkedin.com/in/afraymond/

Website: https://amplifyam.com/

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