The New Warehouse Podcast Flexible Fulfillment Automation in Practice with G10 Fulfillment
Welcome to this episode of The New Warehouse Podcast, where Kevin chats with Mark Becker, President, CEO, and co-founder of G10 Fulfillment. Becker shares how G10 has evolved from an early Amazon distributor into a national 3PL built around flexibility, technology control, and practical automation. With warehouses strategically placed across the U.S., G10 supports both direct-to-consumer and complex B2B fulfillment, including hazmat and oversized items like zero-turn lawnmowers.
The conversation explores why flexibility matters more than rigid efficiency models, how owning the tech stack enables faster pivots, and what real-world robotics adoption looks like on the warehouse floor. Becker also offers a grounded look at AI’s role in fulfillment, separating hype from practical gains as the industry heads into 2026.
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