Moonshots with Peter Diamandis Inside Magic Johnson’s Billion-Dollar Empire | EP #163
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Apr 18, 2025 
Magic Johnson, the legendary NBA Hall of Famer and entrepreneur, shares his journey from sports to business, highlighting his ventures with Starbucks and Burger King. He emphasizes the importance of work ethic and strategy in both basketball and entrepreneurship. Johnson also discusses his efforts to uplift urban communities through real estate investments and job creation, while reflecting on the emotional milestones that shaped his career, including receiving the Presidential Medal of Freedom and supporting minority entrepreneurs.
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Starbucks Franchise Deal
- Magic Johnson convinced Howard Schultz to let him franchise Starbucks by showing him the success of his inner-city theaters.
- Schultz witnessed the high demand and customer engagement, leading to the deal.
Customer Understanding
- Understand your target customer to over-deliver value.
- Magic Johnson tailored his Starbucks locations to the local community by changing the music.
Inner City Investments
- Magic Johnson's investments demonstrated that inner cities are viable markets.
- This opened doors for other minority entrepreneurs to access institutional capital.