What happens when you parody animal farmers. Molly Elwood started Elwood’s Organic Dog Meat after trying to come up with an idea for a vegan bumper sticker. We’re all familiar with the slogan ‘why love one type of animal but eat another?’, Molly decided to take that one step further and launch a website that mimicked family-owned meat farms, but replacing cows and pigs with labradors and spaniels, to highlight their hypocracy.

Within two months, Elwood's had nearly 30,000 followers on social media. David talks to Molly to find out how she did it and what the reactions have been from people who get taken in.

About Vegan Business Tribe

Hosted by Vegan Business Tribe co-founder, David Pannell. Lisa & David have worked with some of the largest high-street brands and food manufacturers to help them understand and connect with the vegan marketplace. David is also the official UK agent for The Vegan Society's Vegan Trademark and Lisa writes the monthly business column in Vegan Food & Living - the biggest vegan print publication in the UK.

Vegan Business Tribe is where they give back with weekly content, seminars, business clinics, networking events, mentoring and online courses to help you create a successful vegan business. If you want to go beyond the podcast and connect with our community of like-minded vegan entrepreneurs or get support from Lisa & David, then head over to www.veganbusinesstribe.com where you will be welcomed with open arms!