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🤔 “China’s Factory Revolt” — Trade war moves to TikTok. Moleskine’s Gen Z board. Zuck's FTC lawsuit.
Apr 15, 2025
Chinese factories are striking back in the trade war with TikTok exposés on clothing markups, revealing the hidden costs of brands like Lululemon. Meanwhile, Moleskine finds success by engaging Gen Z with a dedicated board. The tech world is buzzing as Zuckerberg prepares to testify in Meta's antitrust lawsuit. Dive into how TikTok influences consumer perceptions and corporate strategies during these tumultuous times, and discover the untold story behind the beloved Super Soaker!
21:44
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Quick takeaways
- Chinese factories are using TikTok to expose the stark markup on American brands, shifting consumer perception in the ongoing trade war.
- Moleskine's success is attributed to its Gen Z board, which brings fresh insights that help the brand adapt and grow in a digital age.
Deep dives
TikTok and the Trade War
Chinese factories are using TikTok to reveal the true manufacturing costs of American brands, provoking a notable shift in the trade war. Videos show that products like Lululemon leggings, which retail for $100 in the U.S., are reportedly produced for just around $5 in China. These revelations highlight a perceived exploitation by American brands, charging substantial markups while claiming quality intricacies. This phenomenon signals a new battleground for the trade war, suggesting that social media can be weaponized to influence consumer sentiment and perceptions about domestic versus international manufacturing.
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