Founder10x - From $500M Exit to Reinventing Software - Shay Levi, Co-founder & CEO, Unframe

After selling your company for half a billion dollars, what do you do next? Our guest, Shay Levi, decided to start all over again with an even more ambitious mission.

Shay previously co-founded the API security giant Noname Security, which was acquired by Akamai for a staggering $500 million.

Now, he's back with Unframe, a company taking on the entire software industry with a radical promise: they'll build your custom software for free, and you only pay if it delivers a real impact.

Today, Shay walks us through his incredible journey, the contrarian thinking behind his new venture, and how Unframe is using AI to build working solutions in just a matter of days.

⭐ Sponsored by Podcast10x - Podcasting agency for VCs - https://podcast10x.com

VC10X website - https://VC10X.com/

Unframe website - https://unframe.ai

Shay Levi on LinkedIn - https://www.linkedin.com/in/shaylevi2

🎙️ Hosted by Prashant Choubey

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Follow Prashant on LinkedIn - https://www.linkedin.com/in/choubeysahab

Timestamps:

(00:00) - Introduction to Unframe's business model and value proposition

(01:07) - Shay Levy's background and Noname Security's $500M exit

(02:52) - Founding story of Noname Security

(04:51) - Difficult moments and challenges during the Noname journey

(07:05) - Learning from failures and improving processes

(08:22) - Decision to start Unframe after successful exit

(11:38) - How Unframe's business model works in practice

(14:44) - Pricing structure and customer alignment

(17:14) - Managing client expectations and feature requests

(19:24) - Using AI tools for building solutions quickly

(21:45) - AI models and developer tools used at Unframe

(22:34) - Team structure for building solutions

(23:45) - Building blocks approach and platform architecture

(24:00) - Early days GTM strategy and customer acquisition

(25:39) - Emerging from stealth with $50M funding

(27:54) - Fundraising experience and investor reactions

(30:41) - Positioning Unframe as a foundational platform

(32:21) - Product-market fit indicators for Unframe

(34:06) - Building a moat and competitive advantages

(37:40) - Lessons learned from Noname Security

(38:40) - Biggest learning as a founder: the importance of hard work

(41:24) - Closing remarks

For sponsorship or guest appearance requests, write to prashantchoubey3@gmail.com

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