102: A Profit-Driven Approach To Performance Marketing Through Paid Media Feedback Loops

Growth Mindset? Invest In Yourself Today!

Being an entrepreneur truly is a life of learning. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.

My guest in today’s episode is Simon Poulton the Vice President of Digital Intelligence at Wpromote. They the largest independent Digital Marketing Agency in the United States. They take their “Think Like a Challenger” mantra seriously by challenging the status quo to drive significant results and steal market share for clients. 

Wpromote uses a profit-driven marketing approach to increase customer lifetime value to impact the bottom line. Why outspend the competition when you can outsmart them?

Learn more about the next wave of data-driven digital marketing. 

Specifically, how you can prepare your Shopify brand’s data today for the data processing tools and platforms of tomorrow.

Digital marketing is fundamentally changing and as machine learning continues to take a larger role, you need to make sure the data we’re feeding the machines is accurate, enriched and granular. 

Exciting and timely episode. Let’s jump in...

What You Will Learn Today

• Granular approach to data extraction.
• Re-imagining a way to think about paid media feedback loops.
• How to implement the Shopify ecommerce values template for Google Tag Manager.
• Measure, analyze, and report on data to inform your digital marketing strategy across every channel.
• How Predictive Customer Lifetime Value (pCLV) is the key to unlocking sustainable growth.

Links And Resources Mentioned In This Episode

• Wpromote - Free 20-point Google Analytics Audit. (mentioned eCommerce Fastlane)
• Shopify Google Tag Manager Template
• The Trade Desk
• LiveRamp
• Find and fix Personally Identifiable Information (PII) in Google Analytics
• General Data Protection Regulation (GDPR)
• California Consumer Privacy Act (CCPA)
• 404 Error Tracking
• HotJar
• FullStory
• UserTesting
• Facebook Atlas Graph
• Free Google Analytics Training

Thank You For Listening

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New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!

Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!

REWIND : EPISODE SPONSOR

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