In this episode of Founder StorieZ with Howard Behar, Howard is a renowned business leader, author, speaker. For 21 years Howard led Starbuck’s business as President of North America, and he became the founding President of Starbucks International opening the very first store outside of North America in Japan. During his tenure, he participated in the growth of the company from only 28 stores to over 15,000 stores spanning five continents. He served on the Starbucks Board of Directors for twelve years before retiring. He is the author of 2 books; It’s Not About the Coffee: Lessons on Leadership from a Life at Starbucks and The Magic Cup. In this episode, We go into his life story, how he landed at Starbucks, his time at Starbucks, and all the lessons he's learned along the way. Please enjoy and don't forget to subscribe. VIDEO EPISODE: https://youtu.be/oeGXNNTcncc Ephraim Yarmak: https://www.linkedin.com/in/ephraimyarmak/ Howard Behar: http://www.howardbehar.com/ https://www.linkedin.com/in/howard-behar-24ba274/