animalltea - How One Man’s Passion For Tea Is Helping Endangered Species

In this episode of Irish Tech News Sangeeta Waldron speaks with James Thirwall, social entrepreneur and founder of animalltea, who decided to set-up animalltea after a tricky question from his 4-year old; James’s answer was an organic tea company that devotes 100 percent of its profits to wildlife conservation.

How One Man’s Passion Of Tea Is Helping Endangered Species

animalltea is James’s passion project, combining his love of fine tea, conservation and social business.

This entrepreneur’s love for tea began when living in Japan and has deepened through a career steeped in Asian culture. After a decade as an acupuncturist, he pivoted to become Head of Business Development for Canton Tea - a specialty tea supplier to high-end hospitality customers such as Soho House, Nobu and Mandarin Oriental.

In this podcast, James tell us how he has created a company with sustainability 'baked-in' at every level, and wants to inspire others to do the same. We find out about the difference between loose tea and teabags and their environmental impact; the work of some of animalltea’s wildlife partners; and how across all cultures, tea serves to connect people to each other, to themselves and to nature.

James lives off-grid on a narrowboat in Oxford with his son and dog.

Connect with animalltea via their website Instagram and Facebook

Connect with Sangeeta Waldron, Founder, Serendipity PR & Media and Author of Corporate Social Responsibility Is Not Public Relations on Twitter.

Sangeeta Waldron is a multi-award winning Public Relations professional with over three decades’ worth of publicity, branding, communications, crisis management, marketing, media and social media experience. Sangeeta is a published author; her first business book, The PR Knowledge Book is published by Business Expert Press and received high acclaim by international business leaders.

She is a guest lecturer at Coventry University, teaching PR and global journalism. Sangeeta is also a writer specializing in sustainability and corporate social responsibility, where her work has been published by the United Nations and other leading news platforms.

Sangeeta started out her career writing speeches for a previous UK Prime Minister and Ministers, and has worked at the top level with big, powerful global brands, which includes - being global communications director for the Economist Group; working for The Times Education Supplement; the Mayor of London; Cass Business School; and charities such as Breast Cancer Campaign.

A regular international speaker and moderator. Sangeeta sits on different boards.