Watch the YouTube version of this episode HERE

In this episode of the Maximum Lawyer Podcast, co-hosts Jim and Tyson talk with Ron, a seasoned legal marketing consultant and founder of Legal Fenix. LinkedIn could be a key piece to your marketing. By exploring strategies for personal branding and marketing, and authentic engagement, Ron teaches how to start on LinkedIn with low barriers. Ron also shares insights on the role of a fractional CMO, and the benefits of diverse content formats, including video. His biggest piece of advice to lawyers is to build meaningful connections and avoid common pitfalls like inauthentic posts. This episode offers practical tips for leveraging LinkedIn to enhance professional visibility and foster valuable relationships in the legal community.

Listen in.

Jim’s Hack: Listen to the interesting podcast episode about a lawyer's life called: “How to Destroy Everything.”

Ron’s Tip: For beginners on LinkedIn the tip is “Don’t overthink it!” What do you like to see on your LinkedIn?!

Tyson’s Tip: Use the ‘Newsfeed Eradicator’! It’s a tool that helps you avoid distractions on social media while maintaining productivity.

04:36 The Value of LinkedIn

08:30 Personal Branding on LinkedIn

15:00 Optimizing Personal and Business Profiles

20:16 Importance of LinkedIn Engagement

20:48 Video Content on LinkedIn

25:55 Networking Tips on LinkedIn

Tune in to today’s episode and checkout the full show notes here.

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