Wantrepreneur to Entrepreneur | Start and Grow Your Own Business 1242: This tattoo artist + death doula reveals how EGO is killing your business w/ Arville Persons
In a truly unique conversation, we sit down with Arville Persons, a multidisciplinary artist who bridges the worlds of tattooing and death doula work. Arville shares her profound perspective on entrepreneurship as a spiritual journey, revealing how embracing impermanence, questioning her identity, and dissolving her ego led to a complete and powerful business rebrand. This episode is invaluable for any entrepreneur feeling stuck or misaligned, as Arville provides a masterclass in trusting your intuition, creating without fear, and finding freedom by letting go of societal expectations. Prepare to challenge everything you think you know about permanence, success, and building a business that is deeply connected to your truth.
💡 What You'll Take Away For YOUR Business
- How to recognize when your business identity no longer serves you and navigate a powerful rebrand.
- Why outsourcing key decisions to get others’ opinions can sabotage your vision and how to trust your own intuition instead.
- How to use "radical vulnerability" online to strengthen your business's core message and attract a loyal community.
- The "Creation Portal" concept: Why stepping into the unknown is essential for building something truly new, rather than recreating the past.
- How to dismantle the "9-to-5 brainwashing" and design a work life that is fluid, unstructured, and perfectly aligned with your natural energy.
📝 About Arville Persons
Arville Persons is the creative force behind Cosmos Body Altar, a multidisciplinary artist, author, and death doula. With nearly a decade of experience as a tattoo artist, she views her work as a sacred collaboration, transforming her clients' stories into powerful art. Arville’s unique journey, including her work as a death doula, gives her a profound perspective on identity, impermanence, and the spiritual side of entrepreneurship. She is a master at navigating change and building a business that flows from a place of deep intuition and personal truth.
🎯 Arville’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs
"Don't be afraid to fall. You know, when we fall, we're falling forward. You want to live life like you know you're going to die, and just do it. Follow your joy. Follow your heart. Our mind is a tool for our heart. So let your heart lead."
📢 Memorable Quotes
- "This is what it is to be an entrepreneur. It's to start many businesses and to not be scared of the change that comes in the process of having a business. I mean, it's a very spiritual experience to be an entrepreneur."
- "When you're falling into the unknown, you are in pure creation energy. But pure creation energy can't be built from what we know, because what we know is built of the past."
- "If I am not aligned with what I'm doing, I need to shift it because I'm not guaranteed tomorrow. And even if I was guaranteed tomorrow, why would I wait?"
💡 Actionable Takeaways
- Create an environment to block out external noise. Whether it's a private office or dedicated time for deep work, build a space where you can connect with your intuition without outside opinions.
- Question one "rule" you follow in your business. Ask yourself, "Why am I doing this? Is it because I was told to, or because it truly serves me and my business?"
🔗 Links & Resources