Media.Monks’ Lewis Smithingham on Enhancing Media and Marketing With AI - Ep. 222
May 9, 2024
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Lewis Smithingham, senior vice president of innovation at Media.Monks, talks about AI's role in enhancing media and entertainment. He discusses creating Wormhole, a conversational robot showcasing Monks.Flow. The podcast explores personalized content creation, AI in sports broadcast, and the future of AI assistance in media.
AI enhances creativity in media and entertainment through personalized, scalable content creation.
Monksflow platform streamlines human-machine collaborations for efficient, automated content production.
Deep dives
MediaMonks: A Global Innovator in Media and Technology Services
MediaMonks is a 7,700-person global company founded in 2001, focused on delivering innovative solutions for media, entertainment, advertising, and tech sectors. The company, led by SVP Lewis Smithingham, emphasizes a collaborative work culture that merges different services and technical solutions to create impactful campaigns. With a vast array of services ranging from marketing to technical solutions, MediaMonks operates as a case study engine, leveraging AI for enhanced fan engagement and personalized content.
The Digital Focus and Unique Creations of MediaMonks
MediaMonks stands out for its digital-centric approach, distinct from traditional services, with a strong focus on AI-powered innovations. Their robotic team in Latin America engages in cutting-edge projects like creating an alien robot - Wormhole, influenced by AI and cloud-based systems. The company's digital shift enables them to empower creatives and produce unique, personalized content, exemplified by their work on an Old Spice commercial with innovative and daring concepts.
The Evolution of Wormhole: Enabling Conversational Systems
Wormhole, a conversational AI character developed by MediaMonks, embodies the power of generative AI in engaging with users on a more personalized and engaging level. Unlike humanoid systems, Wormhole's cartoonish appearance and conversational abilities circumvent the uncanny valley effect, making interactions more enjoyable and less unsettling. The success of Wormhole underscores the potential of non-humanoid AI entities in enhancing user engagement across various sectors.
Monksflow: Revolutionizing Media and Marketing Through AI
Monksflow, an AI-centric managed service by MediaMonks, acts as a node-based pipeline system that streamlines human-machine collaborations. The platform breaks down services into microservice-based systems, promoting automation and learning capabilities. By integrating diverse services like transcription, background generation, and texture creation, Monksflow enables the scaled output of content creators, emphasizing the quality and quantity of content production.
Meet Media.Monks’ Wormhole, an alien-like, conversational robot with a quirky personality and the ability to offer keen marketing expertise. Lewis Smithingham, senior vice president of innovation and special ops at Media.Monks, a global marketing and advertising company, discusses the creation of Wormhole and AI’s potential to enhance media and entertainment with host Noah Kravitz in this AI Podcast episode recorded live at the NVIDIA GTC global AI conference. Wormhole was designed to showcase Monks.Flow, an AI-powered platform that streamlines marketing and content creation workflows. Smithingham delves into Media.Monks’ platforms for media, entertainment and advertising and speaks to its vision for a future where AI enhances creativity and allows for more personalized, scalable content creation.
https://blogs.nvidia.com/blog/media-monks-ai-podcast/
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