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This Week in Intelligent Investing

Google's Antitrust Risks - Daniel Prather Lays Out Crossroads Capital's Thesis

Dec 14, 2024
Explore Google's ongoing antitrust struggles and how they threaten its dominance in ad tech. The discussion highlights potential breakups that could reshape the competitive landscape. A look at historical precedents, such as AT&T's breakup, sheds light on the future implications for major tech firms. Emerging players like Magnite could find new opportunities as big tech faces increasing regulatory scrutiny. Additionally, privacy regulations and the shift in data strategies are crucial factors influencing Google's market position.
57:24

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Quick takeaways

  • The podcast highlights that Google's ad tech monopolization and the upcoming trial are likely to yield more immediate and impactful remedies than previous lawsuits, emphasizing a clearer case for potential damages.
  • Discussion revolves around how regulatory pressures could disrupt Google's integrated business model, impacting not only the ad tech sector but potentially reshaping competitive dynamics across the entire tech industry.

Deep dives

Focus on Ad Tech Antitrust Trials

Discussions center on the significant impact of ongoing antitrust trials concerning Google's ad tech monopolization. The guests argue that while the search trial garners a lot of attention, the ad tech trial presents a clearer case for potential damages and remedies due to the straightforward nature of violations. They highlight how Google acquired DoubleClick in 2008, which dramatically increased its market share and subsequently manipulated auction bidding rules, causing significant revenue losses for competitors. These actions have led to a strong belief that the ad tech trial will result in more immediate impactful remedies than prior lawsuits.

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