This Week in Intelligent Investing

Google's Antitrust Risks - Daniel Prather Lays Out Crossroads Capital's Thesis

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Dec 14, 2024
Explore Google's ongoing antitrust struggles and how they threaten its dominance in ad tech. The discussion highlights potential breakups that could reshape the competitive landscape. A look at historical precedents, such as AT&T's breakup, sheds light on the future implications for major tech firms. Emerging players like Magnite could find new opportunities as big tech faces increasing regulatory scrutiny. Additionally, privacy regulations and the shift in data strategies are crucial factors influencing Google's market position.
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ANECDOTE

DoubleClick Acquisition

  • Google's acquisition of DoubleClick in 2008 significantly increased their market share in the ad tech supply side.
  • This acquisition led to Google dominating the ad tech ecosystem, controlling about 90% of online ads.
INSIGHT

Monopoly Maintenance

  • Google's dominance isn't solely from market share, but also from practices used to maintain their monopoly.
  • They manipulated auction rules and algorithms, causing competitors to lose substantial revenue overnight.
INSIGHT

Remedies and Divestiture

  • The courts possess broad authority to mandate remedies, including divesting assets gained through monopolization.
  • This means assets like Chrome and Android, not directly part of the search lawsuit, could be considered for divestiture.
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