Lee is a value creation expert, a skill not commonly discussed when it comes to scaling and preparing for exits. I know you listeners would love to hear about his practical tools and insights on this.

Lee is also a 2x bestselling author with over 30 years of experience in the business world and currently the CEO of Execute to Win. He has founded and led seven companies, including Able Aerospace, which he grew from two to 500 employees and 2,000 customers in 60 countries culminating in a 9-figure exit in 2016.

"How would you like to create value in the world?"

Key themes included:

1. Value creation as the key business focus

2. Importance of aligning business model and strategy

3. Benson's methodology applicable to all business sizes

4. Benson's entrepreneurial journey

5. Simplicity and focus in business growth frameworks

6. Criticisms of higher education's lack of practicality

7. Fostering value creation mindset in youth

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Website: www.etw.com 

 Contact: bo@evancarmichael.com

LinkedIn: https://www.linkedin.com/in/lee-benson-5b6101/ 

X: https://twitter.com/executetowin?lang=en-GB 

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Subscribe to Dana’s weekly newsletter at https://www.danarobinson.com 

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