Email Marketing May Not be Sexy But it Works: Ashley Guttuso

In some respects, newsletters are the Rodney Dangerfield of the digital marketing world; they get no respect.

They’re widely used by B2B companies to engage and convert customers but they’re not seen as sexy. 

To get some insight into the world of newsletters, I saw down with Ashley Guttuso, Director of Marketing at Simple Focus Software and the author of the Opt-in Weekly newsletter. 

We talked about:

- Best practices and mistakes to avoid

- HubSpot's acquisition of The Hustle

- How and when to use curated content within newsletters.