How do you reach an audience with $143 Billion worth of purchasing power? Gigi Robinson explains how to reach Gen Z.

Gigi is a content creator, speaker and Founder of It’s Gigi, a creative media company that places focus on authentic content creation, partnerships, and consulting with nonprofits.

Daniel and Gigi talk about why Gen Z demands authenticity in social media, the marketing hill she’d die on, and some of the trends you’re going to want to watch out for.

And how can you create a better experience for prospects, automate the handoff to sales, and fill your pipeline with quality leads? Calendly’s scheduling automation helps marketers convert high-value leads and quickly connect them to sales. Visit calendly.com for your personalized demo.

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LinkedIn: linkedin.com/in/gigirobinson

Twitter: https://twitter.com/itsgigirobinson

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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

The 5 Pillars of Authentic Social Media Content

When creating social media content, it’s important to ensure that it’s authentic. Authenticity is key to success on social media, and it’s something that should be taken seriously. Here are the five pillars of authentic social media content:

Be yourself: Your social media content should be true to who you are and what your brand stands for. Your content should reflect your values and beliefs, and it should be genuine and honest.

Be consistent: Consistency is key when it comes to creating content. If you’re consistent in the type of content you’re creating, it will help to build trust and loyalty with your followers.

Be relevant: Your content should be relevant to your target audience. It should be interesting and engaging, and it should provide value to your followers.

Be creative: Your content should be creative and unique. It should stand out from the rest and grab people’s attention.

Be timely: Timeliness is important when it comes to social media content. You should always be aware of what’s trending and create content accordingly.

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