30 Minutes to President's Club | No-Nonsense Sales #185 - The Permission-Based Cold Call Opener, With A Twist (Youtube Opening Week)
4 snips
Aug 1, 2023 AI Snips
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Episode notes
Permission-Based Cold Call Opener
- Tell the prospect who you are and that you know the call is unexpected.
- Ask for one minute and promise to explain why you called so they can decide if it’s worth a chat.
First Seven Seconds Define The Call
- Prospects are immediately trying to resolve who you are, why you called, and how long it will take.
- If you don't answer those questions upfront you invite confusion and quick rejection.
Context Reduces The Cold-Call Gamble
- Asking permission without context forces the prospect to guess your intent and value.
- Including the reason reduces the gamble and increases the chance they’ll engage.