Sam Tichnor from FFUPS: Building an Unapologetically Indulgent Snack Brand, the Role of Brand Personality in Marketing, Embracing Slow Growth, and More

In this episode, Sam Tichnor, founder of FFUPS, shares his journey of building a unique snack brand that's all about fun and flavor. He also discusses his approach to marketing and product development, as well as the challenges and opportunities he's faced along the way. Join us as we dive into the world of snacks and learn what it takes to build a successful DTC brand.

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