Peter Kafka, Vox senior correspondent and 'Recode Media' host, joins Matt to discuss the growing power of tech companies in Hollywood, including Apple and Amazon's place in the entertainment industry. They also explore the rise of advertising in streaming, YouTube's and TikTok's influence, big tech's foray into the media ecosystem, Elon Musk's impact on social media, and upcoming movies. Matt concludes the podcast with box office predictions for 'Wish' and 'Napoleon.'
Tech companies like Apple, Amazon, and Google are dominating the entertainment industry, raising concerns about their potential to disrupt and reshape the future of Hollywood.
Streaming platforms like YouTube and TikTok are challenging traditional media companies and reshaping how people consume and create content.
Deep dives
The Tech Giants' View of Hollywood
Hollywood has become increasingly influenced and ruled by tech companies like Apple, Amazon, and Google, which now dominate entertainment. These companies, with their massive scale and financial resources, have the power to disrupt and shape the future of the industry. While entertainment is not the core business of these tech giants, they recognize its value and have made significant investments in original content and streaming services. This shift in power has raised concerns among traditional media players, as they fear the tech companies may eventually lose interest in Hollywood and divert their focus elsewhere, potentially causing a catastrophic impact.
Apple's Approach to Hollywood
Apple's foray into Hollywood has been characterized by a mix of interest and caution. While they have invested in producing original TV shows and movies, their primary focus remains on leveraging their devices and services to support and showcase their offerings. Apple considers entertainment as a means to enhance their brand image and provide value to their customers, rather than a core revenue stream. Despite the halo effect and brand association with high-quality content, Apple's engagement with Hollywood is not as critical to their business as it is for traditional media companies.
Elon Musk and Twitter's Impact on Advertising
Elon Musk's ownership of Twitter has brought controversy and challenges for the company's ad business. Musk's controversial tweets and his rejection of content moderation have caused advertisers to become cautious about advertising on Twitter. The issue lies in reconciling Musk's free speech absolutism with the need for safe brand environments. Musk's unconventional approach and lack of understanding regarding the advertising business have raised questions about his decision-making. While some subcultures remain loyal to Twitter, many Hollywood figures have moved on, seeking more stable and controlled platforms for their content and advertising.
The Evolving Landscape of Streaming and Entertainment
Streaming platforms like YouTube and TikTok are emerging as powerful forces in the entertainment industry. They have redefined how people consume and create content, effectively challenging traditional media companies. The battle in streaming is not just about having the best shows but also becoming the go-to interface for accessing internet-enabled streaming content. Tech companies like Amazon, Google, Apple, and Roku are competing to become the next-gen TV guide, offering users a personalized and seamless streaming experience. However, this shift has left traditional media companies grappling with the changing landscape and trying to find their place in the evolving world of streaming.
Matt is joined by Vox senior correspondent and 'Recode Media' host Peter Kafka to discuss the new era of tech and Hollywood, including the long-term place of Apple and Amazon in the entertainment industry, the rise of advertising in streaming, YouTube's and TikTok’s power, the complicated relationship between big tech and sports, big tech’s foray into the media ecosystem, how it will affect the traditional broadcast industry, Elon Musk's impact on Twitter and social media, and the upcoming Elon Musk movie. Matt finishes the show with a box office prediction for Disney’s ‘Wish’ and Apple’s ‘Napoleon.’
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