Welcome back lovely listeners to season 9. After a lovely long break we are opening this season with what we hope is a juicy two parter on the topic of finding your authentic voice.

Both of us encounter business owners who struggle to do this for themselves and their brands and we are so passionate about the potential that finding and using your authentic brand voice can create for your business.

Having a clear, compelling and natural voice enables us to not only connect with our clients and move them to action but also to express the true value that we bring in our business. It enables us to win work, develop relationships, handle conflict more effectively and give us that sense of empowerment that comes from being able to articulate what it is that we want. But it doesn't come easy to everyone. So many of us struggle to find the right words for our website, to write compelling sales copy, to blog or produce newsletters that really connect and this can really hold us and our business back. Over the first two episodes of this new season we are going to be digging into all that. We'll explore some of the things that get in the way of using your voice, particularly if you are a woman in business, we'll cover how we approach finding a brand voice for our clients and some of the practical considerations we need to bear in mind when writing compelling copy that really connects. Happy listening.

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Episode 22: Brandon Mulvihill and Anthony Mazzarese, Crossover Markets