169 - Is Being Signed to a Major Music Label Everything? TRACE - Singer/Songwriter

With over 60 million streams across her catalog, and press support from Refinery 29, Teen Vogue, NYLON, Forbes, HypeBeast, The Line of Best Fit and L’Officiel TRACE feels she has only just begun creating a voice she hopes you keep coming back to.

In the Spring of 2021, TRACE did a takeover curating Spotify’s DOPE AF playlist, which highlights Asian Female artists. Specifically spotlighting awareness to both the #stopAsiannhate movement as well as her non-profit of choice: Asian Mental Health Collective.

Leaving behind her days as a magazine editor to pursue music head on, she’s racked up a total of 60 million streams with only one EP and a handful of standalone singles released to date. Championed by the likes of Highsnobiety, Hilly Dilly, Indie Shuffle, Nasty Gal, Pigeons & Planes, Refinery29, Teen Vogue, The 405, The Line Of Best Fit, and The Fader to name a few, it’s no surprise she’s working with some of the best players in the game.

TRACE has been in the studio with producers and co-writers including Mike Derenzo (Tiffany Young, Cautious Clay, EXES), Bram Inscore (Troye Sivan, Allie X, 88 Rising), Haley Gene Penner (Charlotte Lawrence, Lennon Stella), and Phoebe Ryan (literally everyone).

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Welcome to The Vietnamese Podcast! I'm your host, Kenneth Nguyen. Join me on an exploration of Vietnamese experiences from all over the world.

I served in the U.S. Marines in the 90's and graduated from the University of Southern California in 2000. Today, I work as an LA based producer and entrepreneur and am currently a founding partner at EAST Films.

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