E181: Robb Green on Wealth Creation, Business Acquisition, and E-Commerce Growth Strategies

Buying an existing business is often a better option than starting from scratch, as it allows entrepreneurs to leverage their skills and experience to accelerate growth.

Understanding market demand is crucial when entering the e-commerce space, as having a product or brand that people actually want to buy is essential for success.

Profit margins in e-commerce can vary, but a well-run business typically has a net margin of around 15-20%.

The e-commerce industry is evolving rapidly, and there are opportunities for entrepreneurs to acquire struggling brands and turn them around with their expertise.

The future of e-commerce is likely to involve a combination of different platforms, such as Amazon, Walmart, and emerging platforms like TikTok Shops.