
The Stack Sarah Harris from ‘72’, the Outdoor Recreation Archive and ‘Serviette’
Dec 13, 2025
Join Sarah Harris, editorial director of 72, as she shares behind-the-scenes tales from her Vogue days and the creative freedom found in launching EE72. Chase Anderson reveals the fascinating origins and significance of the Outdoor Recreation Archive, highlighting its role in educating design students. Meanwhile, Max Meehan discusses how his restaurant newsletter transformed into Serviette, merging food with art and culture. They explore print's lasting value and the vibrant stories that emerge from physical media.
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Early Career Offer Led To Long Collaboration
- Sarah Harris described being offered the deputy editor role at Vogue by Edward when she was about to go on maternity leave.
- They stayed in touch and she returned to work closely with him for several years, showing a long professional rapport.
72 Evolved From Star Power To Cultural Depth
- Issue one of 72 leaned celebrity-focused while issue two broadens into arts, culture and deeper features.
- The title preserves recurring sections like Shapeshifter while expanding profiles and cultural coverage.
Use Editorial Freedom Over Ad Constraints
- Not carrying advertisers freed 72 to prioritise creativity and shoot who and what they wanted.
- Consider foregoing conventional ad pressure to focus on editorial integrity and visual ambition.
