Masters in Business Arnold Schwarzenegger's Secret Weapon
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Jun 7, 2022 
Arnold Schwarzenegger, the iconic actor and former governor, teams up with Paul Wachter, his long-time business partner and founder of Main Street Advisors. They discuss the business strategies that propelled Schwarzenegger's success, including a focus on ownership over mere endorsements. The duo also dives into the modern blueprint for celebrity entrepreneurs, emphasizing authenticity in branding and collaboration. They share invaluable lessons on navigating wealth management and the importance of mental well-being for creative professionals.
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Early Business Focus
- Invest early in assets like real estate, especially during inflation.
- Study business and marketing to understand how to sell and promote yourself or your products.
Global Promotion
- Arnold Schwarzenegger actively promoted his films globally, unlike his peers who focused solely on acting.
- This expanded his brand and the market for his movies, leading to greater success.
Ownership Over Endorsements
- Instead of just endorsing products, Schwarzenegger sought ownership in ventures like Planet Hollywood.
- This allowed for greater involvement, authenticity, and ultimately, higher profits.