From Search To Sale. How AI Drives Consumer Discovery And Retail Spend — Steve Warrington | Why Search Is Underrated By Retailers, How The Customer Journey Has Changed, How To Use Product Data To Boost Search, How AI Improves More Than Just Bidding (#387)

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In this episode, we explore how customers navigate from search to sale and how AI is driving consumer discovery and retail spend.

Steve Warrington, SVP of Client & Industry Engagement at upp.ai, shares insights from research conducted with Retail Economics involving 2,000 customers and 100 major UK retailers. 

The discussion reveals why search engines remain the most influential discovery channel despite retailer underinvestment, how fragmented consumer attention affects purchasing behavior, and the critical role AI plays in optimizing search performance for retailers with large inventories.

Link to research: https://insights.upp.ai/from-search-to-sale-report 

Topics discussed in this episode: 

• Why search is underrated by retailers. 
• How the customer journey has changed. 
• What is the ‘messy middle’ in eCommerce. 
• Why older shoppers lean heavily on search. 
• How AI improves more than just bidding. 
• How to use product data to boost search. 
• Why large inventory retailers need automation. 

Links & Resources 

Website: https://upp.ai/
Link to report: https://insights.upp.ai/from-search-to-sale-report 
LinkedIn: https://www.linkedin.com/company/upp-ai/ 
LinkedIn: https://www.linkedin.com/in/stephenwarrington/ 

Get access to more free resources by visiting the show notes at
https://tinyurl.com/3d9adw2z 

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