There
are rules you play by as a craft brewer. You have an active tap room, you’re
located somewhere near your customers, and the very last thing you would do are
cask ales. And let’s throw into this mix, you started with home brewing never,
ever, coming from a big brewer.

Don’t even bother showing the rule book to co-founder Paul Halsey and the brewing team at Purity. Located on a working farm in Warwickshire, miles away from pretty much anything, Purity is famed for their four cask ales, IPAs and – don’t tell the real-ale gang this – but they also do a cider. In this episode of the Brewers Journal Podcast, host Velo Mitrovich talks to Paul Halsey about breaking the rules, does being eco-friendly really matter, and where small breweries fatality trip-up at.

SUPPORTERS

Support for this episode comes from Awesome Merch

Awesome Merch is the leading supplier of custom merchandise and print to the craft beer industry, with over 700 custom products made in house.
Awesome Merch understands how to take your breweries branding and designs and turn them into a range of merch that you can use as an additional revenue stream as well as building brand recognition with your fans
That’s why Awesome Merchandise has been trusted by more than 100 craft breweries, both big and small to bring their brand to life on t-shirts, hoodies, headwear and so much more.
Awesome Merch works with the likes of Northern Monk, Beavertown, Magic Rock, Camden Town, as well Leeds International Beer Festival, IndieMan Beer Con to name just a few.
To find out more about Awesome Merch visit AwesomeMerchandise.com today or email beer@awesomemerchandise.com to speak to one of their friendly team.

Support for this episode comes from Beerwulf

Beerwulf understands that never before have so many incredible flavours, styles and brands been waiting to be discovered.

That’s why Beerwulf has built an online-store to make it easier for you to find delicious beer in a way that’s affordable, convenient and fun.

Beerwulf.com gives you access to hundreds of beers, from local and international brewers at the touch of a button, delivered direct to your doorstep in just 24 hours.

To find out more about Beerwulf head on over to Beerwulf.com and discover your new favourite beer, whether it’s a New England IPA or a Belgian Blonde there’s a world of beer to unlock. Cheers to that!

Episode #187: My 40th & 11 What I Know For Sure Lessons