183: Taking Innovation Women to the Stages

On this episode of Innovation Storytellers Show, I’m joined by Bobbie Carlton, an award-winning marketing, PR, and social media professional who is transforming the way we think about public speaking, storytelling, and women’s visibility in innovation. As the founder of Carlton PR & Marketing, Mass Innovation Nights, and Innovation Women, Bobbie has dedicated her career to breaking barriers and creating platforms that amplify diverse voices.

In our conversation, Bobbie shared her fascinating journey from broadcasting to global PR at Cognos and her transition into entrepreneurship. She revealed her passion for storytelling as a catalyst for innovation and her mission to eliminate the all-too-common “manels” (all-male panels) that dominate tech and innovation conferences. 

Through Innovation Women, she’s redefined public speaking as a tool for visibility and career advancement, positioning it as a gateway for women to claim leadership roles, board positions, and career-changing opportunities.

Bobbie also unpacked the art of memorable storytelling, emphasizing the power of refrains and structure in capturing an audience’s attention. She spoke candidly about the common mistakes speakers make, such as telling overly lengthy or irrelevant stories, and offered actionable advice to start stories closer to their conclusion to maintain impact and clarity.

We also reflected on our shared roots in PR, reminiscing about the clip books and envelope-stuffing days that shaped our understanding of the evolving communication landscape.

This conversation is a masterclass in using storytelling as a tool for innovation and a reminder of the importance of making stages more inclusive. How are you using storytelling to spark innovation and amplify voices in your field? Share your thoughts after tuning in!