The Power of Social Proof
It’s scary for couples to make the decision to work with you. Or anyone on their wedding. In fact, it’s a little terrifying to even get married! One of the best ways you can offer reassurance and reduce the risk in choosing your brand over others is to pull on the persuasive power of the “herd effect.” Listeners will take away:
- What is social proof and how does it work
- Different kinds of social proof
- Where most wedding pros mess up testimonials
- The most compelling ways to use it on your website