Tech Sales Insights E103 Part 1 - WHAT LIES AHEAD: The Future Of The Sales Profession With John Barrows
WHAT AWAITS US IN THE FUTURE OF SALES?
Welcome to another series in Tech Sales Insights, and in this series, we have John Barrows, CEO of Sell Better by JB Sales, and the author of I Want To Be In Sales When I Grow Up.
To kick off this series, John will be talking about the future in sales, particularly on design thinking, how technology is taking over and the impact of technology on sales. So tune in and learn more!
HIGHLIGHT QUOTES
JOHN: DON’T SELL IT IF YOU’RE NOT EVEN USING IT
“I can't stand trainers that don't use their own stuff when they're selling I mean it's weird to even experience that. So yeah, we use our own techniques. We do everything I mean, obviously, and other people's stuff too. I mean there's no one right answer and sales anymore.”
JOHN: THE BOTTOM-UP APPROACH
“There's the bottom-up approach, which I think a lot of people look at, from like a PLG standpoint, like a product-led growth approach, where you get it in the users, and then you cross it, and then you go up. But the bottom-up approach also from gathering insights at the bottom layer, and almost looking at it as design thinking for sales.”
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