Owning the Outcome Why Culture Is the Real Competitive Advantage in the AI Era
Gemma Price is the founder and CEO of HubGem, a UK-based diamond HubSpot partner that has grown from a kitchen-table startup to a 20-person team serving schools and nonprofits worldwide. Her story blends bold entrepreneurship, deep commitment to culture, and a clear-eyed embrace of AI as an amplifier of human potential. In this episode, you’ll hear:
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How Gemma turned her experience in education into a thriving HubSpot consultancy
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Why every HubGem employee is now “AI-amplified” and what that means for scaling without losing quality
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The PACE Model (playfulness, acceptance, curiosity, empathy) and how it shapes team culture and customer relationships
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Practical examples of navigating client fears and resistance to AI adoption
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Why HubGem’s people-first approach earned recognition at the British HR Awards
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Gemma’s advice to other partners on scaling authentically while holding fast to their values
It’s a masterclass in building hybrid teams where humans and AI work together—without losing the heart of the business.