E35: Today, I am sharing my learnings growing my newsletter. I'll tell you five key lessons from my journey to getting 3,000 subscribers in just 5 months for the First Class Founders newsletter so that you don't have make costly mistakes.
I'll lay out specific and actionable tips about what to look for while promoting your newsletter, how to spend your money wisely, where to spend your money wisely, and the one thing you need to have in your branding and messaging.
Let's get down to business!
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SPONSOR:
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EXCERPTS:
Cross Promotions: "Trying to cross promote your newsletter before reaching 3, 000 subscribers doesn't result in a big uptick in your subscriber numbers."
— Yong-Soo Chung (13:09)
Swapping Recommendations: "Swapping recommendations helps your newsletter grow rapidly because you're no longer constrained by the same constraints that applied when you were doing cross promos."
— Yong-Soo Chung (15:28)
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TOPICS:
[00:05:48] Growing via Twitter ads.
[00:07:19] How to auto-DM your followers.
[00:13:09] Cross-promotions not effective before 3k subscribers.
[00:14:50] Swapping recommendations is magical.
[00:19:24] Beehiiv Boosts: New channel for growth?
[00:24:02] Consistency in voice, branding, and messaging.
[00:29:34] Bonus lesson: Build in public.
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LINKS:
Episode 22 - Newsletter Success Launch Plan: 4 Effective Strategies to Kickstart Your Newsletter
Episode 23 - Grow Your Newsletter Fast: Secrets to Skyrocketing Your Subscribers
Episode 27 - 10 Powerful Tools to Boost Your Newsletter Growth
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First Class Founders is a show for indie hackers, bootstrapped founders, CEOs, solopreneurs, content creators, startup entrepreneurs, and SaaS startups covering topics like build in public, audience growth, product marketing, scaling up, side hustles, holding company, etc.
Past guests include Arvid Kahl, Tyler Denk, Noah Kagan, Clint Murphy, Jay Abraham, Andrew Gazdecki, Matt McGarry, Nick Huber, Khe Hy, and more.
Episode you might like:
Future of Newsletters with Tyler Denk, Founder & CEO at Beehiiv
From Zero to 100K Subscribers: How to Grow Your Newsletter like a Pro with Newsletter Growth Expert Matt McGarry
...
First Class Founders: Creators | Solopreneurs | Personal HoldCo