AVOIDING VANILLA ICE

Hit songs, best sellers, viral videos: They don't happen by luck, hit making is a science. Robert talks with Derek Thompson, author of "Hitmakers," about the DNA of making a hit. Any entrepreneur will want to hear why some products sell millions, and others are duds. Robert also explains why "Rich Dad Poor Dad" is the all-time best-selling personal finance book; and the reason may surprise you. Learn more about your ad choices. Visit megaphone.fm/adchoices