Referral programs sound good, but how do you make them work? That’s something that today’s guest can talk about with authority. Louis Nicholls is the CEO and co-founder of SparkLoops, a referral tool for newsletter growth. Listen to today’s interview as Louis discusses some advice for launching a referral program, creative things to try with a referral program, and what prompted the idea for SparkLoop in the first place.

Topics Discussed in Today’s Episode:

What SparkLoop does
Advice for launching a referral program
Creative things to try with a referral program
James Clear’s referral program
Where the idea for SparkLoop from
The baby steps to get traction
When to go all in
The key drivers of growth for SparkLoop
Half-baked ideas that Louis likes
Advice Louis would give on starting a course
What helped SparkLoop get to its level of scale
The nicest thing someone has done for Louis

Resources:

Louis Nicholls: Growing SparkLoop and A Startup Idea Brainstorm (#25)