The Briefing

Why these Aussie tradies are getting their kit off

Dec 10, 2024

A group of Queensland concreters has taken a bold step to raise awareness for men's mental health with a cheeky calendar featuring shirtless tradies. They tackle the stigma around discussing mental health while embracing vulnerability and camaraderie. The initiative quickly sold out, showing the community's support. The project promotes open conversations about mental health among men, challenging traditional notions of masculinity and encouraging others to break the silence surrounding emotional struggles.

10:09

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Quick takeaways

The 'Sexy Concreters' calendar cleverly combines humor and relatability to draw attention to men's mental health issues in trades.

Cultural stigma surrounding vulnerability in men is addressed through this initiative, promoting the message that it is 'not weak to speak'.

Deep dives

Raising Awareness Through Humor

A calendar featuring Queensland concreters posing in humorous, shirtless settings aims to draw attention to men's mental health. The initiative was inspired by a business partner's struggles with mental health, prompting the creators to find a lighthearted way to get men talking. The calendar was successful, selling out within hours, indicating a strong public support for the cause. By using humor and relatable imagery, the project not only raises funds but also encourages open discussions about mental health among men, particularly in the trades.

Intro

2min

Tradies Breaking Barriers: Embracing Vulnerability for a Cause

2min

Challenging Masculinity: The Courage to Open Up

2min

Breaking the Stigma: A Conversation on Mental Health Awareness

3min

A group of sexy Queensland concreters have created a the "Sexy Concreters" calendar, featuring 12 Gold Coast tradies posing shirtless in wheelbarrows, pouring iced coffee over themselves and eating meat pies.

The calendar was created to raise money and awareness for men’s mental health, with the first print of the calendar selling out in just two hours.

In this episode of The Briefing, Bension Siebert is joined by Jesse Stenroos, Mr April and director of the concreting business Conseq Group, and Anthony Savage, the creator behind the project.

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