SEO and SEM Strategies for Small Businesses with Adam Roth

In this episode of Small Business Quick Wins, host Jay Schwedelson interviews Adam Roth, a digital marketing expert from Thryv, about search engine optimization (SEO) and search engine marketing (SEM) strategies tailored for small businesses. They discuss practical tips on improving online presence, attracting more customers, and making the most of limited marketing budgets.

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Best Moments:

(01:20) Introduction to Adam Roth's expertise in search engine marketing

(02:05) The importance of having a website for small businesses

(02:41) Creating separate pages for each service on your website

(04:24) The significance of getting listed in online directories

(05:57) How directory listings can improve website ranking on Google

(06:31) Paid search tactics for small businesses with limited budgets

(07:37) Whether to bid on your own company name in Google Ads

(09:13) Final thoughts and where to find Adam Roth on LinkedIn

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Guest Bio:

Adam Roth is a lead digital marketing professional at Thryv, an all-in-one platform for small businesses. With extensive experience in search engine marketing, Adam has helped companies spend over $250 million on SEM campaigns throughout his career. He specializes in providing actionable SEO and SEM strategies for small business owners to improve their online presence and attract more customers.

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