Scratch & Win Part 6: The Game Dreams Are Made Of
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Feb 26, 2025 Jack Connors, co-founder of Hill Holiday, shares his insights on the wild world of the Massachusetts Lottery during its explosive rise in the 1980s. He discusses the initial stumble of launching the state's first lotto game and how it unexpectedly sparked a craze. The impact of memorable ads, particularly Clara Peller's, on public perception and lottery participation is explored. Connors also examines the societal implications of mega-jackpots, weaving in stories of dreams and disillusionment amid shifting American financial landscapes.
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Dawn Hayes's Near Miss
- Dawn Hayes, a recent communications graduate, auditioned to be the Massachusetts Lottery host.
- Despite facing strong competition, she made it to the final round but came in second.
The Rise of Lottery Marketing
- State lotteries needed effective marketing to fuel growth in the 1980s.
- This involved weaving the lottery into the daily lives and imaginations of citizens, raising ethical questions about promoting gambling.
Massachusetts' Lotto Flop
- Massachusetts' first attempt at a Lotto game in 1978 failed due to lack of interest.
- The game was canceled after three months without a single winner.
