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In this episode, Steve Coughran unpacks the critical role business strategy plays in driving long-term success. He explores how strategic planning fuels innovation, sharpens competitive advantage, and positions companies for sustainable growth.
Steve also highlights what’s at stake when businesses fail to adapt—missed opportunities, market irrelevance, and financial setbacks. With practical advice tailored for business leaders, this episode offers clear steps to align your strategy with shifting trends and real-world demands.
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