Why you have more power than you can possibly imagine, with Liana Fricker

As I record this, the UK Advertising Standards Agency is cracking down on how businesses use terms like biodegradable recyclable, and compostable.  So they don't mislead consumers.

We're also in the middle of Cop 28, where a bunch of countries have got together to try and solve the climate crisis. But where more oil industry executives ever are roaming the halls and lobbying.

The environment is a big part of the cultural conversation that we're having, when it comes to how we spend our money. When it comes to the laws that we make, the cars that we drive, and the future that we imagine for our children or the next generation. 

But few people talk about it as being so integral to the way that we build our businesses.

Few people are like Liana Fricker - who is my guest today. 

Liana wants people to know that we have so much more power than we realize, and that the system is designed to make us believe that we do not. And part of her work it's to remind people of their power so that they can do what they want or they need to with it. Liana helps people go beyond what they think is possible.

Liana is a founder and the head of new ventures, at inspiration space. A high performance training center for fledgling founders and career change entrepreneurs.  She came into entrepreneurship via two babies on a burnout. And she's passionate about demystifying business and shares the lessons from her mistakes so that you can replicate her wins.

I talked to Liana about the importance of collaboration. About how she went from environmental apathy to supporting other founders in building businesses that hold sustainability as their core from the beginning.  We talk about how preparing people for a new climate reality is like preparing people for the internet age.

It is going to be more life-changing than we can possibly imagine. But it doesn't have to be a sacrifice.

So. If you want a more positive outlook and perspective on how climate and sustainability can be a part of your business. If you want to be inspired as to how you can build a business, or have a career that doesn't even exist yet.  Then you need to listen to Liana gt on her soap box with me.  I hope you enjoy.

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