In the wake of COVID-19, it was easy for B2B companies to shrink marketing budgets and get rid of marketers. After all, marketing is a luxury, not a necessity, right? (well, not really).
But as the economies recover in many countries, companies are beginning to spend more on marketing.
The question is whether companies will rebuild marketing teams or look for ways to outsource marketing by using agencies, contractors, and freelancers.
Jamie Stenhouse, an Australian digital marketer, says outsourcing is an increasingly popular way to drive tactical execution.
Jamie outsources a lot of his agency's work and sells a program to many companies on how they outsource their marketing.
Marketing Spark (The B2B SaaS Marketing Podcast)