“Our job in content marketing is to show deep expertise on all the related topics…Our job in that case is to simply be active enough to be consistently visible…”

For those of you who have listened to my episodes with Araminta Roberston and Dennis Shiao, you would have heard today’s guest mentioned in both episodes!

My guest today is Andy Crestodina. Andy’s the co-founder of Orbit Media, an award-winning 40-person digital agency in Chicago. Over the past 20 years, Andy has provided digital marketing advice to 1000+ businesses and written 500+ articles on content strategy, SEO, visitor psychology and analytics. He’s also the author of Content Chemistry: The Illustrated Handbook for Content Marketing.

In this episode we talk about why seeking projects leads to more work than seeking a job, his definition of content strategy, the importance of original research as the best form of content, how he has developed his personal brand, and much much more!

You can connect with Andy on LinkedIn and on Twitter.

Resources mentioned:

The Art of Asking: How I Learned to Stop Worrying and Let People Help by Amanda Palmer

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