Booked Solid Show - Short Term Rental Podcast Short-Term Rental Education and Branding: Building a Media Empire with James Varley
"Hospitality is the North Star. If it doesn't drive back to that, it's probably not gonna work."
James Varley went from managing communications for the FIFA World Cup to building one of the fastest-growing educational platforms in the short-term rental space. In this episode of Booked Solid, James opens up about his unconventional path into hosting, the painful lessons he learned rebranding his company, and why consistency beats complexity when building an audience.
Whether you're a new host wondering where to start or an experienced operator looking to sharpen your direct booking game, this conversation delivers practical wisdom on brand clarity, local marketing tactics, and why the simplest strategies often produce the biggest results. James also shares the QR code tactic that keeps bringing guests back to his properties and why building your email list remains the single most important thing you can do for your business.
Connect with James:
- 🌐 Website: hostplanet.club
- 💼 LinkedIn: linkedin.com/in/jdsvarley
- 📧 Email: info@hostplanet.club
- 📚 Free Downloads: hostplanet.club/free-downloads
- 🎤 Host Planet Roadshow: hostplanet.club/host-planet-roadshow