Episode 11: "The Considered Creator" with Sam Browne
Sep 8, 2024
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Sam Browne, a New Zealand-based LinkedIn Creator, Coach, entrepreneur, and former rock musician, shares his transformative journey from corporate life to thriving on LinkedIn. He discusses his audience growth strategies, the 80/20 rule for engagement, and embracing identity shifts amid burnout. Sam reveals the story behind his iconic dinosaur emoji đŠ and dives into creating digital products for passive income, emphasizing authenticity in content creation while exploring the thrill of launching his first product.
The importance of recognizing personal growth as a marathon emphasizes patience, gradual progress, and the effective application of the 80-20 rule for success.
Transitioning from music to entrepreneurship illustrates the value of creativity, resourcefulness, and the necessity of producing clear and engaging content on platforms like LinkedIn.
Deep dives
Embracing the Journey of Growth
Success takes time, and it's crucial to avoid putting immediate pressure on oneself. Recognizing that the process is a marathon rather than a sprint allows individuals to focus on gradual progress. Experimenting with different strategies and understanding which aspects yield the most significant results, such as applying the 80-20 rule, can enhance effectiveness. Patience in personal growth and learning about what truly works is essential for long-term success.
Transitioning from Music to Entrepreneurship
The speaker's journey reveals a transition from the music industry to entrepreneurship, which began with the founding of a music agency nearly 20 years ago. Through this experience, valuable lessons were learned about various aspects of business, such as SEO and user experience. Creativity and resourcefulness thrived during times of necessity, especially during the challenges posed by COVID-19. This led to the exploration of LinkedIn as a platform to share insights and connect with others, growing a substantial following in the process.
Crafting Accessible and Engaging Content
Creating content that is easy to read and engaging is fundamental for success on platforms like LinkedIn. Writers should focus on presenting ideas clearly, avoiding dense text, and ensuring their audience understands the value of the content. Incorporating elements of curiosity and providing actionable steps can enhance reader engagement. By employing practical examples and illustrations, creators can make their content not only informative but also enjoyable.
The Importance of Consistency and Quality
Quality remains a key component in effective content creation, regardless of any algorithmic changes on social media platforms. Maintaining high-quality standards involves developing engaging hooks and thoughtful formatting that keeps the audience's attention. While metrics like follower counts may fluctuate, honing storytelling skills and consistently delivering valuable insights can foster lasting connections. Ultimately, dedication to refining content and understanding audience needs will pave the way to sustained success.
Sam Browne, New Zealand-based LinkedIn Creator & Coach, Entrepreneur, and former Rock Musician, joins Jeff to talk about growing his audience from zero to 100K+, the crossover between music and LinkedIn, the 80/20 rule for LinkedIn success, creating and promoting digital products, embracing identity shifts in the face of burnout, the story behind his famous dinosaur emoji đŠ ...and more!