In selling, it is typically assumed that you must learn persuasion tactics.
Persuasion strategies do work… but only for the short-term.
Do you enjoy having to convince or persuade people to buy from you?
The idea of “persuasion” sets up an arms-folded, you vs. me dynamic.
Our conscience is saying, “There’s got to be a better way.”
Here’s an alternative that I enjoy much more:
Instead of trying to sell, let’s do our best to align with our potential clients.
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Business Tao with George Kao