When it comes to acquiring lifelong customers, the principles behind becoming the "attractive character" are so important that Russell teaches the "attractive character" in both his Dotcom Secrets and Expert Secrets books. Not only that, Russell practices the very "attractive character" principles he preaches.

Dave's here to share his top five tips for becoming that "attractive character" - the kind of authentic person that people can relate to and want to follow. It may require you to step outside your comfort zone, but Dave wants you to remember: "There's no comfort in the growth zone, and there's no growth in the comfort zone."

Learn more about the attractive character by picking up the Secrets Trilogy today!

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