Are you looking for valuable business advice to reach that seven-figure revenue mark? Do you want actionable tips to properly navigate through every business challenge you encounter as a tradesperson along the way? Then this podcast is definitely for you.

In this episode, we'll discuss how the industry is changing and how hiring is evolving amid that disruption. Moreover, Keith will also discuss how he has evolved during this transition phase and what makes it more fun!

You don't want to miss this fascinating discussion about the various aspects of the HVAC industry!!

[00:13:00] Keith says, because this industry is changing with time, the greatest approach to achieving success in any business is to keep evolving, Quoting Jocko Billings- “There's no growth in your comfort zone.”

“Get out of your comfort zone. Over the years, the one thing I've learned is to accept the good with the bad and be willing to evolve," he says.

[00:14:00] “Many people in our industry say that “I pay attention to KPIs.” Man, I don't believe in any of that. When COVID hit and I went all-in on social media, many thought I was crazy. We received 3 to 5 million views every month on social media. And I enlisted the help of a content creator. He had a large group of people working for him. Every day, we were crushing it. I was also spending a lot of money, so I stopped doing any further advertising”, says Keith Flores.

“We grew the business very fast once I went all-in on social media, while everyone else was slashing their budgets. So, right there, you can't measure what your social media content is producing in terms of revenue, can you?” he adds.

KPIs aren't as simple as they appear. You can't point to a specific video or blog post. It's a culmination of everything you've created through time, all of which is encapsulated in your branding.

[00:15:00] “It's 100% of the brand play. And what I started figuring out is that over the next 4 to 5 years, we're going to lose a lot of people in our trades. I'm not sure if you guys are aware of this. People nowadays demand a lot of stuff,” says Keith. He further explains by giving practical examples- [00:16:00]

Make your HVAC technicians feel good about what they're wearing.

“In my opinion, everyone in our industry should dress for the role. Everyone in our field should be excited and feel happy about what they’re wearing. The team should feel confident and appear to be in fantastic shape, so if you don't like the suit, don't wear it..,” says Keith.

In response to how did he gets leads coming in?

[00:20:00] Keith replays, that everybody has their secret sauce. “But I can say I do network a lot. I strive to network with the most influential people in our town and industry, and I make sure to speak with them at least once a week.”

Find out who the big business owners in the town are and introduce yourself to them. Let them know you're their service provider and ask them to tell their friends about you.

[00:21:00] When asked what you offer these big network folks, do you ever give them a discount? “I give them my friendship”, Keith says.

Key Resources From The HVAC Technician Episode:

To know more about HVACGOD visit here.
You can find Keith on Instagram at @hvacgod.
To check out more fun and valuable video do not forget to follow our Youtube Channel click here.
Email us at Podcasts@ServiceBusinessMastery.com
Learn all about the Hosts of Service Business Mastery!
This episode is kindly sponsored by Sera (visit their website)
Podium (visit their website),
CompanyCam (visit www.companycam.com/SBM for 14 day trial and 50% off your first two months).

Listen to this podcast and get equipped with essential business advice from this impactful conversation. So, what’re you waiting for? Tune into this episode right away and get one step closer to becoming the successful owner of your dreams.

Subscribe to Service Business Mastery on Apple Podcasts, Spotify, our website, or wherever you get podcasts to hear more such fascinating and insightful stories.

--- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

Dead Eyes podcaster Connor Ratliff, Mikki Kendall, and Faye Webster